Communications and Marketing Manager based at Colchester

£30,000 per annum plus benefits

We are recruiting for a Communications and Marketing Manager to increase the impact of Lepra through communications and marketing, building trust with our audiences to develop support and generate income. To set professional standards and consistency in our branding and messaging ensuring that communications reflect the charity’s values.

Reports to

  • Director of Fundraising and Communications

Responsible for

  • Communications and Social Media Lead
  • Marketing, Fundraising and Communications Assistant
  • Interns

Main responsibilities

The primary function of communications and marketing is to:

  • Support the fundraising team to achieve all income and expenditure budgets in line with the annual plan objectives and budget
  • Ensure that Lepra achieves a high positive public profile and high name recognition

Key Objectives

  • Ensure that Lepra raises the annual targets for unrestricted-income
  • Support fundraising and the wider Lepra organisation to ensure that branding and messaging are consistent
  • Assist the fundraising team to maximise social capital of all our contacts
  • Ensure a significantly increased positive profile though all communication and profile raising channels
  • Communications techniques/toolkit to reach audience of 1 -2 million each month with key messages which will drive donations and support
  • Increase online engagement including the number of pages viewed, time on site, social media engagement, email clicks
  • Increase online donations
  • Support fundraising campaigns and activities – providing collateral and support to achieve ROI targets
  • Create internal communications structure to improve info sharing – training staff in India and Bangladesh to ensure mutual sharing and improve quality of external communications
  • The Ambassador and patron relationship is refreshed and two new Ambassadors recruited
  • To manage the website and on-line communications with technical support from the Journals Manager, ensuring our online presence is managed and measured to grow user interaction and donations
  • To be responsible for communications functions, on and offline, advising on content and copy and ensuring compliance and legality (DMA, ASA etc.)
  • To develop, budget and deliver marketing campaigns and integrated communications to achieve supporter acquisition, donor development and retention goals

Key tasks

  • Be a spokes-person when called on
  • To gain knowledge of and keep up-to-date with Lepra’s work overseas and in the International
    Development arena to support good communications across all mediums
  • To work collaboratively with the Head of Fundraising and Communication for donor insight data to support communication across all channels
  • To oversee online communication and lead on development of digital initiatives
  • To negotiate contracts, forming and managing effective working relationships with suppliers
  • To provide evaluation and reports for individual campaigns and department activities, presenting findings and informing future activity evaluating progress and value for money
  • To ensure Lepra’s communication policies and practices are up to date and fit for purpose, understanding critical communications issues and recommending responses as necessary
  • To identify and report on trends in communications and marketing in the sector and wider, making appropriate recommendations for Lepra’s activity
  • To manage annual expenditure and income budgets for the communication and marketing function.
  • Contribute to the fundraising team annual plans and objectives
  • Implement agreed personnel policy and practice fairly and consistently, directing staff toward the achievement of departmental and organisational objectives
  • To oversee the production and despatch of the medical journal Leprosy Review
  • To undertake such other activities that are necessary to achieve the overall purpose of the post 

Contacts

  • UK staff
  • Overseas field staff and contacts
  • Stakeholders
  • All media
  • Suppliers
  • Other charities
  • Sector professionals.

Person specification

Qualification and training

Essential

  • Educated to degree level or equivalent experience

Desirable

  • Institute of Fundraising Diploma in Fundraising

Experience

  • Demonstrable record of achievement within a communications or marketing environment
  • Experience of planning and delivering campaigns across a variety of marketing channels, including direct mail, websites, online campaigns (SEO, PPC), emails, social media
  • Knowledge and experience of web systems and content management
  • Experience of print production and electronic material design processes and techniques and working with suppliers
  • Experience of copywriting, developing web content and editing
  • Strong problem solving ability and confidence to bring in new ideas and drive them forward
  • Proven experience of effective people management
  • Experience of budget development and management

Skills

  • Strong and effective communication and interpersonal skills with cross cultural sensitivity
  • Excellent negotiation and influencing skills
  • Performance management experience to ensure goals are consistently met in an effective and efficient manner
  • Confident at presenting or public speaking to a variety of audiences about complex issues or new information in an accessible format
  • Strong organisational skills and keen attention to detail
  • Good IT skills, relevant computer packages including Microsoft applications and CRM databases
  • Ability to analyse and act on data
  • Good knowledge of web functions and external content and monitoring tools
  • Thorough understanding of communication and branding principles
  • Thorough and demonstrable knowledge of marketing techniques and tactics through multimedia platforms
  • Good understanding of communication and marketing best practice and legal requirements

Attributes

  • Ambitious, self-motivated and adaptable to make the most of this exciting opportunity
  • A self-starter, able to work accurately on own initiative and to tight deadlines
  • Able to provide leadership, motivate and lead by example
  • A keen interest in the digital environment and an ability to identify relevant innovation
  • Be able to work in a team and be adaptable
  • Able to demonstrate a flexible approach to work
  • Able to show commitment to the principles of the charity sector and values of Lepra
  • Able to communicate sensitively with colleagues, partners, NGOs, members of the public and supporters of Lepra

Essential

  • Full UK Driving Licence

Further information

This post is full-time and based in our Colchester office, there will be a requirement to attend out of hours events or media on-call duties,  and the ability to travel in the UK (and occasionally overseas) is required.

  • Expenses payable in accordance with Lepra’s travel, subsistence and expense policy
  • Training and support will be given

Benefits include

  • Employer and employee contributory pension scheme
  • Non-contributory life assurance scheme
  • In addition to public holidays as they occur in England, you will be entitled to 26 days paid annual leave, or pro-rata equivalent, which includes 3 days that must be taken between the Boxing Day Bank Holiday and before the New Year’s Day Bank Holiday.
  • Child Care Vouchers Scheme
  • Cycle to Work Scheme
  • Membership of the Employee Discounts Scheme
  • Designated free of charge car parking

To apply, please download the job pack and complete an application form and send to [email protected]

Any queries please contact [email protected]